The landscape of video production is changing at an alarming rate. The digital revolution rolls on as standards change from HD to 2, 4, 6, and even 8K. Sub $5,000 cameras (especially DSLRs) allow the kid down the street to take shots that would have required a full crew less than a decade ago. Video sites are flooded with masterpieces.
So how do we find our places in this new digital landscape?
It’s simple really… The best storytellers will emerge. Those who push their craft, hone their skills, don’t rest on their laurels and don’t let the camera define their style will begin to stand out. Good business practices; good work ethics; Good customer relations: These are the timeless principles that will always remain.
A good camera is a beginning… a good shot is a building block… a good story will stand out… good storytelling will excel… and good businesses will remain.