Crafted Visual Stories

September 2, 2020
The Difference Between a Brand Narrative Video and a Commercial
“Your brand is a story unfolding across all customer touch points.” — Jonah Sachs   There’s a lot of jargon in the branding, filming, and production industries that overlap. We admit the terms can be a little confusing at times, which is why we think it’s important to educate our clients and help them underst...
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August 5, 2020
How a Social Media Video Makes Your Profile Stand Out
If you stop your social scrolling to watch an interesting video, you’re certainly not alone. In fact, Social Media Today shows that “82% of all consumer internet traffic will come from online videos by 2022.” And when social sites like Instagram and Facebook started rolling out auto-play features on these videos, it was ...
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March 10, 2020
Video Projects Should Focus on Specific Desired Results
Your video project must be focused on specific desired results. This blog explains that a video production company will benefit far more from centering their focus on their clients' goals and desired results than simply completing an engaging video so they can move on to the next project. The more a video company can put...
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January 3, 2020
Reach the Right Customers with Targeted Video Distribution
Too many video production companies eagerly sign on the dotted line to produce a 50K video project and then wipe their hands clean after the video is exported. At WK Studios, we understand that a video alone without viewers is a liability and not an asset. Our clients expect ROI from their video projects that they can pr...
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November 18, 2019
Combine Corporate and Social Video Filming to Reduce Costs
With the end of the year looming, many companies like yours have started thinking about and planning their 2020 marketing budgets. Smart companies know that video is an essential component in that plan, but what kind of video? Brand stories, testimonial videos, product videos, advertisements, social media videos — the...
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October 16, 2019
Branded Narrative is Scientifically Proven to Make a Difference in Marketing
Think of the marketing and advertising campaigns that have impacted you most, that have swayed you in one direction or the other on a certain product, service or cause. The most effective marketing campaigns evoke emotion in consumers, moving them to take action. Many marketers look to impressions through social and digi...
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