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Blog – The Untold Power of Video

social media videos and corporate video

Combine Corporate and Social Video Filming to Reduce Costs

At White Knuckle Studios, we believe video has the power to merge your brand with emotions.  Viewers remember the emotion they felt long after the information has been forgotten. Creating video campaigns that evoke emotion in customers will stick with them long after the initial viewing. While we believe that all video is powerful, history, […]

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Branded Narrative is Scientifically Proven to Make a Difference in Marketing

Think of the marketing and advertising campaigns that have impacted you most, that have swayed you in one direction or the other on a certain product, service or cause. The most effective marketing campaigns evoke emotion in consumers, moving them to take action. Many marketers look to impressions through social and digital advertising, but without […]

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A Video Content Marketing Roadmap

How to make your video content marketing relevant and searchable You want your video and webpage to rank in SEO, right? Video is taking over the world of branding and marketing.  It’s also playing a much bigger role in SEO results than ever before. The problem is, the landscape is changing so fast, if you’re […]

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A Powerful Digital Marketing Tool

All Videos not Created Equal By now, I’m sure you’ve heard countless reasons why video is the best form of media for digital marketing. You’ve likely been beaten down with sayings like these: Video is great for driving positive SEO results It leads to more conversions It inspires viewer emotions “A picture is worth 1,000 words, […]

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Storytelling…miles more than just a story.

Here at White Knuckle Studios, we love our industry, and that includes lots of love for other companies and individuals that are pouring their blood, sweat, and tears into it, just like we do. Muse Storytelling (https://www.musestorytelling.com) shares our passion for telling stories. They bring up a great point in one of their articles (The […]

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We are attention brokers

As video producers,  we make our living trying to capture people’s attention.   Attention is the currency,  and we are the brokers.   Every time we conceptualize that TV commercial, upload that video or post on Instagram we are hoping to capture the attention of our target audience.  How many of them will view,  like,  share? How […]

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Branding is a slow burn…. but a longer term investment

I love commercials. I know…I’m the odd man out. In fact, I’ll share a little secret with you: When I watch TV, I mostly skip the shows and look for the ads. I’ve noticed that big names do Branding commercials while small businesses create informational commercials. This got me to thinking, and here’s what I came up with […]

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The Definitive Word About Formal Film Training (according to me)

There’s a huge debate among filmmakers as to whether film school is necessary in this instantly available information age. If I have a question about how to key a green screen or animate a 3D bird into a scene the answer is available with a couple clicks. Besides that, even formal filmmaking courses are now […]

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Working for CBS Sports

  The email came in from our website contact form just like a thousand before. ” Hello I’m from CBS Sports, saw your website… Like to contact you about doing some filming. ” OK… I wrote him back. We exchanged emails two or three times and it turned out to be a legitimate job. (I […]

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Destination Beer

About 1 year and a half ago, we were approached by a producer out of Houston TX about the possibility of making a TV Show Pilot.  He said it would feature travel and beer.  After talking to Chris and agreeing on terms, we decided to move forward with the project. Chris flew up from Houston […]

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