Crafted Visual Stories

This just in: social media videos are today’s most powerful marketing tool. In fact, a study from Cisco predicts that by 2022, 82% of all Internet traffic will be video content. Why? Because video is more engaging and more memorable than the written word. According to some studies, the average viewer remembers 95% of a m...

Every year you hear the same hot take: TV advertising and TV commercials are a dead medium. But if you look at the statistics, this couldn’t be further from the truth.  In fact, a study by MarketShare said that TV advertising produces four times the return on investment (ROI) as digital advertising does. That’s becaus...

Let’s be honest. These days, just about everybody is walking around with a high-quality camera in their pocket. And there’s no shortage of free and low-cost video editing apps and software available. As a result, everybody (yes, even you!) can shoot, edit, and distribute professional-looking videos. But how do you get th...

People have told visual stories since the first time a prehistoric human smeared ochre onto a cave wall. And, just like our societies have evolved, so have the ways we tell stories. We may have replaced hand tracings and animal drawings with selfies and Tik Tok. But visual storytelling still taps into a primal part of hu...

Boarded up shops and locked shop doors. Time Square and California’s busiest freeways standing empty. Coyotes commandeering the Golden Gate Bridge. When coronavirus case numbers began rising across the country, the world as we knew it ground to a stop. But the storytelling didn’t. In fact, it may have made us even more c...