The client approached us with a Skype interview of a man who had purchased one of EI’s engine monitors and had subsequently had that monitor save his life. He wanted a re-creation based on the style of “Locked Up Abroad” that would show how entirely amazing and useful their engine monitors are.
One of the challenges of this project was recreating a burning airplane in flight. This we accomplished with the use of a green screen, recreating an airplane floorboard with rudder pedals and setting it on fire, and special FX. This video went relatively viral and got 15,000 views on youtube in 2 weeks.
The distribution for this was to purchase small ads in trade magazines promoting the video. It was extremely successful with the target market and quickly raised brand awareness as well as respect for the project.
