Ideas are the new Currency
As creative professionals, we’re constantly trying to figure out what the market is doing? What kind of creative work is reaching people?
Sure there’s the obvious stuff like “that’s a cool camera angle”, or “that’s a great use of that effect”, but what really catches our eye, (and I believe the eyes of clients and viewers) is a well communicated, original idea… in classical terms: a good concept.
The de-facto video is: A. Show up. B. Get an interview with one or two people C. Get some really pretty B-roll. D. Edit it to music.
It’s easy, it’s quick, and it doesn’t require a script, a storyboard, a shot list… you get the idea. No concept. And let’s face it, there are a ton of people out there who can capture good interviews and b-roll. Some are worse than us, others are better.
So what can set your work apart from the competition? Yes, you could capture prettier b-roll than they do (sometimes)…. or you could consistently come up with original ways to “Show and not tell”.
I’m convinced that there is a sea of amazing videographers and editors out there, but in this new digital landscape, “Ideas are the new currency.”
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