Video Marketing

Social Media Videos Are A Whole New Beast. Are You Getting the Most Out of Yours?

This just in: social media videos are today’s most powerful marketing tool. In fact, a study from Cisco predicts that by 2022, 82% of all Internet traffic will be video content. Why? Because video is more engaging and more memorable than the written word. According to some studies, the average viewer remembers 95% of a […]

Are TV Commercials Dead? Absolutely Not. And We’ve Got Proof

Every year you hear the same hot take: TV advertising and TV commercials are a dead medium. But if you look at the statistics, this couldn’t be further from the truth.  In fact, a study by MarketShare said that TV advertising produces four times the return on investment (ROI) as digital advertising does. That’s because […]

The 3 Pillars of Quality Video Production: Creativity, Equipment, and Expertise

Let’s be honest. These days, just about everybody is walking around with a high-quality camera in their pocket. And there’s no shortage of free and low-cost video editing apps and software available. As a result, everybody (yes, even you!) can shoot, edit, and distribute professional-looking videos. But how do you get the high-quality video production […]

How Video Production Companies Create ROI Through Visual Storytelling

People have told visual stories since the first time a prehistoric human smeared ochre onto a cave wall. And, just like our societies have evolved, so have the ways we tell stories. We may have replaced hand tracings and animal drawings with selfies and Tik Tok. But visual storytelling still taps into a primal part […]

Creativity Through Chaos: COVID-19 Case Studies from WK Studio

Boarded up shops and locked shop doors. Time Square and California’s busiest freeways standing empty. Coyotes commandeering the Golden Gate Bridge. When coronavirus case numbers began rising across the country, the world as we knew it ground to a stop. But the storytelling didn’t. In fact, it may have made us even more creative. From […]

The Difference Between a Brand Narrative Video and a Commercial

“Your brand is a story unfolding across all customer touch points.” — Jonah Sachs   There’s a lot of jargon in the branding, filming, and production industries that overlap. We admit the terms can be a little confusing at times, which is why we think it’s important to educate our clients and help them understand […]

Video Projects Should Focus on Specific Desired Results

Creating a Good Video isn’t an Effective Goal Video production is the future of business marketing, there’s no doubting that today. However, did you know that making more video content shouldn’t always be the goal? And the goal needs to be more specific than making good video content? Video projects should focus on specific desired […]

Reach the Right Customers with Targeted Video Distribution

Too many video production companies eagerly sign on the dotted line to produce a 50K video project and then wipe their hands clean after the video is exported. At WK Studios, we understand that a video alone without viewers is a liability and not an asset. Our clients expect ROI from their video projects that […]

Combine Corporate and Social Video Filming to Reduce Costs

With the end of the year looming, many companies like yours have started thinking about and planning their 2020 marketing budgets. Smart companies know that video is an essential component in that plan, but what kind of video? Brand stories, testimonial videos, product videos, advertisements, social media videos — they all have a place in […]

Branded Narrative is Scientifically Proven to Make a Difference in Marketing

Think of the marketing and advertising campaigns that have impacted you most, that have swayed you in one direction or the other on a certain product, service or cause. The most effective marketing campaigns evoke emotion in consumers, moving them to take action. Many marketers look to impressions through social and digital advertising, but without […]

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