Filmmaking

A Video Content Marketing Roadmap

How to make your video content marketing relevant and searchable You want your video and webpage to rank in SEO, right? Video is taking over the world of branding and marketing.  It’s also playing a much bigger role in SEO results than ever before. The problem is, the landscape is changing so fast, if you’re […]

We are Attention Brokers

As video producers,  we make our living trying to capture people’s attention.  Attention is the currency,  and we are the brokers.  Every time we conceptualize that TV commercial, upload that video or post on Instagram we are hoping to capture the attention of our target audience.  How many of them will view, like, share? How […]

The Definitive Word About Formal Film Training (according to me)

There’s a huge debate among filmmakers as to whether film school is necessary for this instantly available information age. If I have a question about how to key a green screen or animate a 3D bird into a scene the answer is available with a couple of clicks. Besides that, even formal filmmaking courses are […]

Working for CBS Sports

The email came in from our website contact form just like a thousand before. ” Hello, I’m from CBS Sports, saw your website… Like to contact you about doing some filming. ” OK… I wrote him back. We exchanged emails two or three times and it turned out to be a legitimate job. (I have […]

Create Something Entirely New!

If you’re in the video industry, your head is probably exploding as you try to keep up with all the latest technological advances in cameras and post software. Just keeping up with the changes can be a full-time job in itself; much less learning how to use and implement all the new features. That’s why […]

10 Reasons We Love Being Video Producers

Seems like everyone is doing their own top 10 lists. So in the interest of represtin’ the video creatives, here are the top 10 reasons why WK loves to create video. 10.  We’re almost always doing something different Just take this week for an example. On Monday we were working in premiere editing some incredible […]

Video Production: How to Reach the “Next Level”

The price of entry into the video market keeps getting lower and lower.  From the Red to the 5D to the Black Magic Cinema Camera, the power to create incredible video keeps getting more and more accessible.  Heck, even the latest GoPro can film in 2.5K. Anyone with money (or a credit card) can get […]

Paper (Pixels) are the Cheapest Thing You Have

When most people think about video production, they think about the big sets, the sense of community, the creative energy, and the excitement. While these things are certainly awesome, we have found that this is not where the production succeeds or fails. There is something more, something a little less glamorous that really determines the […]

Gary Gruner’s Sock Puppets, Aircraft Instruments and Deschutes 25th

I’ve said it before, and I will say it again.  One of the great parts of our job is the amazing amount of variety we experience in the day-to-day.  One day we are literally hanging out of airplanes as they narrowly escape hitting a rocky, mountain ridge, and the next day we are filming sock […]

Is RAW video for you (…or me for that matter)?

Greetings all! Duane Shrode here – WK contributor, with what I hope to be a pretty interesting post. There has been a lot of buzz lately surrounding Magic Lantern‘s work, specifically as it relates to RAW video in Canon DSLR’s. If you’re not familiar with Magic Lantern, it’s an independent group that has been able […]

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