If you’re in the video industry, your head is probably exploding as you try to keep up with all the latest technological advances in cameras and post software.
Just keeping up with the changes can be a full-time job in itself; much less learning how to use and implement all the new features. That’s why I think it’s important to step back from the announcements and ask ourselves two essential questions:
1. What do I want to create?
If you want to produce the next reality TV show you probably don’t need to study NUKE or look too deeply into the latest line of cinema cameras. If you have no money, but you want to create the next “Avengers”, then Nukes new non-commercial free version will make your heart dance the cha-cha. If you love post-work and controlling images then Da-Vinci Resolve 12 should definitely be on your list to download. (You get the idea.)
2. What can I do that is new/ exciting/ totally original?
If you spend your time studying the principles more than the techniques, then every new feature opens an incredible opportunity to create something entirely new… Something that has never been done before. There are combinations and uses of software that have never been tried or done before. If you know the “why” before the “how” then you can quickly see how techniques can combine in new and incredible ways.