Seems like everyone is doing their own top 10 lists. So in the interest of represtin’ the video creatives, here are the top 10 reasons why WK loves to create video.
10. We’re almost always doing something different
Just take this week for an example. On Monday we were working in premiere editing some incredible footage, Tuesday we were interviewing a gentleman who is on his way to Ghana to help the poor. On Wednesday we were in a large airline manufacturing plant doing interviews, Thursday we were doing a video of a guy who makes Aeroponics (designed by NASA), and today we’re working on a mountain bike commercial in After Effects (and writing this blog of course).
9. Our job is highly creative
Every part of our job is creative. From the time we pick up our pen to outline some concepts, all the way through the storyboards, the filming, the editing, the music, all the way until we apply the final grade to the edit.
8. You can never know it all
Even if you learn all the rules of the three-point edit, the three-point lighting, how different angles affect the viewer, etc. you are just then scratching the surface. It’s only once you know the rules that you can bend or break them effectively. The moment you think that you know everything is the moment you cease growing as a filmmaker.
7. We have to figure out difficult problems under tight deadlines
This may seem like a negative, but if you like the adrenaline of keeping your mind alert and overcoming obstacles this job will present you with plenty of difficult challenges. Seth Godin talks about “dancing with the fear” and in this job you get plenty of dancing music.
6. We get to travel
We have gone to more cool places with our video camera than we have for any other reason. And since our team loves to film, and we’re getting paid… well…. what could be better than that?
5. We meet really cool/ amazing people
We have met, spoken to and spent time with more amazing people because of our job. We have crossed social strata and met artists, inventors, creatives, geniuses, presidents of corporations and more.
4. We help people find their voice and communicate their message
Obviously, video is powerful. Well done video can take a message and amplify it: getting someone’s message out to places it would not otherwise go. A good story can take complicated ideas and break them down in an easily understandable or intensely emotional way.
3. We fulfill our passion to tell stories
WK Studios crafts visual stories. We are storytellers. Whether it’s a corporate video, a music video, television commercial, or narrative, we see everything as a story to be told. Talk about loving what you do.
2. When we get an image right and it looks good
We have a team of artists who love to create. When the image on the screen meets or exceeds the image we originally saw in our head, there is no feeling to compare.
1. We get to use our God-given gifts to make the world better
We believe that God has given everyone gifts and talents that He wants us to use to glorify Him and help our fellow man. When we create a video that fulfills those two criteria, we like that.