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We are attention brokers

As video producers,  we make our living trying to capture people’s attention.   Attention is the currency,  and we are the brokers.   Every time we conceptualize that TV commercial, upload that video or post on Instagram we are hoping to capture the attention of our target audience.  How many of them will view,  like,  share? How […]

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Branding is a slow burn…. but a longer term investment

I love commercials. I know…I’m the odd man out. In fact, I’ll share a little secret with you: When I watch TV, I mostly skip the shows and look for the ads. I’ve noticed that big names do Branding commercials while small businesses create informational commercials. This got me to thinking, and here’s what I came up with […]

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Working for CBS Sports

  The email came in from our website contact form just like a thousand before. ” Hello I’m from CBS Sports, saw your website… Like to contact you about doing some filming. ” OK… I wrote him back. We exchanged emails two or three times and it turned out to be a legitimate job. (I […]

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This is how we fill our days…

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Why Pay more for video?

We all know you can get cheap video.  From the kid on the corner who is “really into” that video stuff, to the TV station that will produce your commercial for free in exchange for selling air time, to the cookie cutter production house online, cheap video is not that hard to find. So the […]

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Video Production in the Northwest is Booming

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10 Reasons we love being Video Producers

Seems like everyone is doing their own top 10 lists.  So in the interest of “represtin’” the video creatives, here are the top 10 reasons why White Knuckle loves to create video. 10.  We’re  almost always doing something different. Just take this week for an example. On Monday we were working in premiere editing some incredible footage, Tuesday we were interviewing […]

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Diversity of projects make the world go round…

Here’s  some of the projects we have recently completed.   A bunch more amazing projects are in the works. x https://vimeo.com/81863138 Josh and Nichole’s beautiful wedding was a joy to film.  What a beautiful couple and venue. x https://vimeo.com/81276752 Willapa Hills Farmstead and Artisan Cheese in beautiful Southwest Washington.  This was the first of six […]

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Think Deeply…

When White Knuckle started, we had very few jobs, but tons of time, energy, and passion.  We wanted to create amazing video and an awesomely successful company.  As such, we spent countless hours strategizing around a giant white board in the spare bedroom of my house.   We had plans to get new clients and […]

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Video Production: How to reach the “Next Level”

The price of entry into the video market keeps getting lower and lower.  From the Red, to the 5D to the Black Magic Cinema Camera, the power to create incredible video keeps getting more and more accessible.  Heck, even the latest GoPro can film in 2.5K.   Anyone with money (or a credit card) can […]

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