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We are attention brokers

As video producers,  we make our living trying to capture people’s attention.   Attention is the currency,  and we are the brokers.   Every time we conceptualize that TV commercial, upload that video or post on Instagram we are hoping to capture the attention of our target audience.  How many of them will view,  like,  share? How […]

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The Definitive Word About Formal Film Training (according to me)

There’s a huge debate among filmmakers as to whether film school is necessary in this instantly available information age. If I have a question about how to key a green screen or animate a 3D bird into a scene the answer is available with a couple clicks. Besides that, even formal filmmaking courses are now […]

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Working for CBS Sports

  The email came in from our website contact form just like a thousand before. ” Hello I’m from CBS Sports, saw your website… Like to contact you about doing some filming. ” OK… I wrote him back. We exchanged emails two or three times and it turned out to be a legitimate job. (I […]

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The Best Investment We Made Last Year

We bought new tripods, lights, external recorders, view screens, computers and host of other things

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Create Something entirely new!

If you’re in the video industry you’re head is probably exploding as you try to keep up with all the latest technological advances in cameras and post software. Just keeping up with the changes can be a full time job in itself; much less learning how to use and implement all the new features. That’s […]

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Video Production in the Northwest is Booming

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10 Reasons we love being Video Producers

Seems like everyone is doing their own top 10 lists.  So in the interest of “represtin’” the video creatives, here are the top 10 reasons why White Knuckle loves to create video. 10.  We’re  almost always doing something different. Just take this week for an example. On Monday we were working in premiere editing some incredible footage, Tuesday we were interviewing […]

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Video Production: How to reach the “Next Level”

The price of entry into the video market keeps getting lower and lower.  From the Red, to the 5D to the Black Magic Cinema Camera, the power to create incredible video keeps getting more and more accessible.  Heck, even the latest GoPro can film in 2.5K.   Anyone with money (or a credit card) can […]

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Paper (pixels) are the cheapest thing you have

When most people think about video production, they think about the big sets, the sense of community, the creative energy, and the excitement.  While these things are certainly awesome, we have found that this is not where the production succeeds or fails.  There is something more, something a little less glamorous that really  determines the […]

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Gary Gruner’s Sock Puppets, Aircraft Instruments and Deschutes 25th

I’ve said it before, and I will say it again.  One of the great parts of our job is the amazing amount of variety we experience in the day to day.  One day we are literally hanging out of airplanes as they narrowly escape hitting a rocky, mountain ridge, and the next day we are filming sock […]

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