logo-mini

Blog

  All posts by Paul Powers
306620_331026370292417_59486543_n

We are attention brokers

As video producers,  we make our living trying to capture people’s attention.   Attention is the currency,  and we are the brokers.   Every time we conceptualize that TV commercial, upload that video or post on Instagram we are hoping to capture the attention of our target audience.  How many of them will view,  like,  share? How […]

Read More

Branding is a slow burn…. but a longer term investment

I love commercials. I know…I’m the odd man out. In fact, I’ll share a little secret with you: When I watch TV, I mostly skip the shows and look for the ads. I’ve noticed that big names do Branding commercials while small businesses create informational commercials. This got me to thinking, and here’s what I came up with […]

Read More

The Definitive Word About Formal Film Training (according to me)

There’s a huge debate among filmmakers as to whether film school is necessary in this instantly available information age. If I have a question about how to key a green screen or animate a 3D bird into a scene the answer is available with a couple clicks. Besides that, even formal filmmaking courses are now […]

Read More

Working for CBS Sports

  The email came in from our website contact form just like a thousand before. ” Hello I’m from CBS Sports, saw your website… Like to contact you about doing some filming. ” OK… I wrote him back. We exchanged emails two or three times and it turned out to be a legitimate job. (I […]

Read More

Destination Beer

About 1 year and a half ago, we were approached by a producer out of Houston TX about the possibility of making a TV Show Pilot.  He said it would feature travel and beer.  After talking to Chris and agreeing on terms, we decided to move forward with the project. Chris flew up from Houston […]

Read More

The Best Investment We Made Last Year

We bought new tripods, lights, external recorders, view screens, computers and host of other things

Read More

Create Something entirely new!

If you’re in the video industry you’re head is probably exploding as you try to keep up with all the latest technological advances in cameras and post software. Just keeping up with the changes can be a full time job in itself; much less learning how to use and implement all the new features. That’s […]

Read More

This is how we fill our days…

. . . . . . . . . . . . . . . .

Read More

Why Pay more for video?

We all know you can get cheap video.  From the kid on the corner who is “really into” that video stuff, to the TV station that will produce your commercial for free in exchange for selling air time, to the cookie cutter production house online, cheap video is not that hard to find. So the […]

Read More

Video Production in the Northwest is Booming

Read More